We have a responsibility, to ocean creatures and to our customers, to source products that are sustainable and that will be around for our future generations to enjoy. All of our seafood, whether we are selling fresh, cooked or frozen is selected for their quality and for their continuous future in our oceans.

Put simply, 'sustainable seafood' is fish or shellfish that reaches our plates with minimal impact upon fish populations or the wider marine environment. It's not just the numbers of fish left in the ocean that matters, it’s the way in which the fish are caught, the impact on the seafloor, other marine wildlife and how fishing affects the healthy and natural functioning of marine ecosystems.

Fortunately, there is now growing demand for sustainable seafood - seafood caught or farmed responsibly, at fishing levels that allow fish stocks to maintain their populations and without jeopardising the ecosystem in which they live.

Sustainable seafood can be wild caught or farmed in aquaculture. For wild caught fish, sustainable seafood is generally sourced from fast growing, highly productive species that are caught by methods which don't damage ocean habitats or catch large volumes of non-target species. Sustainably farmed seafood is usually grown in small, closed aquaculture systems that neither destroy coastal habitats, or depend on wild caught fisheries for feed.

Thankfully, consumer demand for sustainable, environmentally friendly fish products is beginning to create momentum for a change in the way our fisheries and managed and caught.

The above information is sourced from the Australian Marine Conservation Society. Click here to learn more.